Over 20 years of experience in large multinational groups: Ogilvy, McCANN, Havas, Young & Rubicam…

He started in Direct Marketing, in one of the big ones: Ogilvy. This has forced him to be a creative who stands up for his campaigns. They don’t just have to communicate well. They have to get results. And, of course, these have to be measurable.

In 1996 he took over as Creative Director of MRM. Implementing the mindset, structures and processes of large multinationals into an uprising relationship marketing agency was one of the biggest professional challenges of his career.

As Creative Director of EHSBrann (HAVAS group) he gained extensive experience in managing international clients and teams. He coordinated his work with teams in London and New York for clients such as Barclaycard and Diageo, and until 10 years ago, he managed a creative department of more than 30 people at Wunderman Madrid. During that period, he participated in global campaigns collaborating with the group’s agencies specialised in countless disciplines while working with the network’s offices in Amsterdam, Berlin, New York and Detroit.

Since 2011, he set up independently, seeking a balance between carefully crafted creative work and a well-thought-out strategy capable of growing his clients’ business.

Today, he co-directs The Whispers. A small Creative and Strategic Boutique that wants to break the rules. They seek the perfect symbiosis between strategy, technology, Big Data and Insights so that creativity can reach its full potential. It has won numerous Creative and Effectiveness Awards at most of the major Festivals and has been on the Jury at many of them, including Cannes.

More than 25 years enjoying this profession. Each and every day that I’ve walked through the doors of multinationals such as DDB, Ogilvy and Iris Worldwide, in independent agencies such as Bárbara & Co and Twist, and more recently in my own project The Whispers, I’ve felt fortunate to be able to learn and, above all, to work in what I’m passionate about.

Managing teams large and small. Missing the contact with people when I had a big office and the loneliness when we were all crammed into the same office with phones ringing off the hook.

Working with legendary international brands and with other ones more familiar. In Spain, Italy, Latin America and the UK.

Awarded with metals at Cannes Lions, El Sol, FIAP, New York Festival, etc. And also with the numbers, congratulations and friendship of many of the clients I’ve worked for.