THE FRIENDLY BAR

THIS SNACK ARRIVES IN OUR COUNTRY THANKS TO THE MULTINATIONAL MARS.

ALTHOUGH IT COMES FROM A LARGE COMPANY, ITS BUDGET IS VERY LIMITED.

DISTRIBUTION IS VERY LIMITED, PARTLY DUE TO THE FACT THAT IT IS AN UNKNOWN PRODUCT AND ALSO DIFFICULT TO CATEGORISE.

STRATEGY YOU CAN SEE

• THROUGH A NOTORIOUS RRSS STRATEGY WE MANAGED TO GIVE A LOT OF VISIBILITY TO THE BRAND.
• WITH A CLEAR AND ATTRACTIVE COMMUNICATION, IT IS UNDERSTOOD WHAT KIND OF PRODUCT IT IS.
• THROUGH AGREEMENTS WITH THIRD PARTIES, THE PRESENCE OF THE BARS IN DIFFERENT TYPES OF SHOPS IS EXTENDED.

BE KIND – BE GOOD

• 60% INCREASE IN THE COMMUNITY.
• 35% INCREASE IN ENGAGEMENT.
• 120% INCREASE IN SALES.