LIKE SON, LIKE FATHER

CLOVER IS A STRATEGIC CONSULTING FIRM SPECIALIZING IN HEALTH. THE BUSINESS HAS ALLOWED THEM TO GROW IN OTHER DISCIPLINES WITHIN THIS SECTOR. THIS GROWTH HAS CREATED THE NEED TO FORM A HOLDING COMPANY IN WHICH CLOVER WILL BE INTEGRATED.

IN THIS CASE THE EXERCISE WAS THE OTHER WAY AROUND, AS WE HAD TO DESIGN A BRAND ARCHITECTURE FOR THE HOLDING COMPANY AND EACH OF THE SUBSIDIARY COMPANIES BASED ON CLOVER’S IDENTITY.

UNLEAFING THE CLOVER

– 4 COMPANIES AND 4 CLOVERLEAFS THAT LOOK LIKE A HEART FOR A HOLDING COMPANY SPECIALIZED IN THE HEALTH SECTOR.

– A NEW BRAND ARCHITECTURE WITH THEIR OWN IDENTITIES AND RELATED TO EACH OTHER TO CREATE AN ASSOCIATION AND VISUAL LINKAGE.

THE LUCKY CLOVER

– THE PRESENTATION TO THE MEDIA, CUSTOMERS AND EMPLOYEES ACHIEVED ITS GOAL OF SURPRISING, ATTRACTING AND, ABOVE ALL, NOT CREATING REJECTION OR NOSTALGIA FOR THOSE WHO ARE MORE RELUCTANT TO CHANGE.