A GREAT BRAND THAT DID NOT STAND OUT

EFFEBIQUATTRO WAS THE LEADING ITALIAN BRAND FOR INTERIOR DOORS BUT IT HAD A PROBLEM OF NOTORIETY. IT WENT COMPLETELY UNNOTICED AND THE NAME WAS NOT KNOWN. IT WAS TOTALLY DEPENDENT ON THE DEALER’S PRESCRIPTION. WITH THE CRISIS OF 2008, THEY HAD STARTED TO PRESCRIBE DOORS OF POORER QUALITY.

WHEN A DOOR CLOSES…

• NEW COMMERCIAL STRATEGY. TARGETING MORE EXCLUSIVE DISTRIBUTORS WHO WERE DEDICATED TO HOME DECORATION.
• CHANGE OF THE COMPANY’S IMAGE TO A MORE FASHION BRAND LOOK.
• LAUNCH OF A MAGAZINE WITH TOPICS OF INTEREST TO REPLACE THE CATALOGUE.
• MODEL PARADE FOR THE PRESENTATION OF THE NEW DOORS.

THROUGH THE FRONT DOOR

• GREAT REPERCUSSION IN THE MEDIA.
• MORE DEMAND FOR THE CATALOGUES FROM THE END CUSTOMER.
• INCREASED SALES.
• OPENING UP NEW MARKETS AND NEW SEGMENTS.
• AND, ALTHOUGH NOT A MONETARY BENEFIT, ADMIRATION AND ATTEMPTED PLAGIARISM BY COMPETITORS.