AN UNCERTAIN SCIENCE

ESCUELAB IS A PROJECT THAT AIMS TO BRING SCIENCE CLOSER TO CHILDREN THROUGH EXTRACURRICULAR ACTIVITIES AND CAMPS.

THIS IS A CLEAR DISADVANTAGE COMPARED TO EXTRACURRICULAR ACTIVITIES SUCH AS FOOTBALL OR OTHER SPORTS.

PARENTS WHO DECIDE TO ENROL THEIR CHILDREN DO SO SPORADICALLY AND DO NOT SEE THE NEED FOR CONTINUITY.

DIDACTIC SOLUTION

• NEW CORPORATE IMAGE MORE FOCUSED ON CHILDREN.
• RETHINKING OF THE WEBSITE, MAKING IT MORE ATTRACTIVE AND ABOVE ALL MORE EXPLANATORY.
• IMPLEMENTATION OF PROGRAMMES TO ENGAGE CHILDREN THROUGH LEVELS AND PRIZES.

PROVEN RESULTS

• 86% INCREASE IN TRAFFIC TO THE WEBSITE.
• THE PANDEMIC HAS LEFT US WITHOUT EXTRACURRICULAR ACTIVITIES, BUT WITH THE NEW STRATEGY WE HAVE ACHIEVED A GREAT INCREASE IN ONLINE ACTIVITY.