MISSING ON THE ROAD

WOMEN’S SPORTSWEAR BRAND. MAINLY FOCUSED ON CYCLING.

SHIFTING GEARS

• SOCIAL MEDIA STRATEGY FOCUSED ON ENERGISING THE COMMUNITY.
• REACHING MORE WOMEN WITH A PRODUCT DESIGNED ESPECIALLY FOR WOMEN.

ARRIVING TOO SOON

• INCREASED COMMUNITY, BUT NOT SALES.
• THE CONCLUSION IS THAT THIS BRAND CAME TOO EARLY IN THE MARKET AS THERE WERE FEW WOMEN IN CYCLING.
• WOMEN’S CYCLING IS CURRENTLY EXPERIENCING A BOOM.