GLUTEN-FREE AND STRATEGY-FREE

COMPANY SPECIALISING IN THE PRODUCTION OF GLUTEN-FREE BREAD AND OTHER BAKERY PRODUCTS.

A LARGE PART OF ITS MARKETING IS THROUGH ITS PHYSICAL SHOPS.

NEEDS TO INCREASE ITS ONLINE CHANNEL.

THE RIGHT INGREDIENTS AND THE RIGHT TEMPERATURE

• STRATEGY FOCUSED ON SOCIAL MEDIA TO CREATE A COMMUNITY AND BUILD LOYALTY.
• SOCIAL MEDIA IS CURRENTLY AN IDEAL CHANNEL FOR THE ENTIRE FOODIE SECTOR.
• GLUTEN-FREE FOOD IS NO LONGER JUST FOR PEOPLE WITH COELIAC DISEASE. MORE AND MORE PEOPLE ARE ADOPTING THIS DIET FOR HEALTH AND AESTHETIC REASONS.

RESULTS THAT ARE RISING LIKE YEAST

• 50% INCREASE IN ONLINE SALES IN 4 MONTHS.
• 350% GROWTH OF THE COMMUNITY
• DUE TO THIS SUCCESS, INCREASE OF THE PRODUCT CATALOGUE.