RESCUING ITS CORPORATE IDENTITY
A PIONEERING PHARMACEUTICAL COMPANY IN RESEARCH AND COMMERCIALIZATION OF DRUGS DERIVED FROM MARINE RESOURCES FOR THE TREATMENT OF VARIOUS TYPES OF CANCER AND ALZHEIMER’S DISEASE. HAD A TREMENDOUS LACK OF CORPORATE COHERENCE IN ITS INTERNAL COMMUNICATION TO EMPLOYEES AND INVESTORS.
KEEPING AFLOAT ITS VALUES AND PRINCIPLES
– TAKING ADVANTAGE OF THE GENERAL SHAREHOLDERS’ MEETING, WE PREPARED AN IDENTITY FOR THEIR PRESENTATIONS BASED ON THEIR VALUES, STRENGTHS AND PHILOSOPHY AS A COMPANY.
– WE ALSO MADE THE FIGURES, RESULTS AND PROGRESS UNDERSTANDABLE TO ALL AUDIENCES.
A GOOD HARBOUR
– WITH THIS NEW TYPE OF PRESENTATION, THEY ACHIEVED NOT ONLY A SUCCESSFUL MEETING, BUT ALSO A TEMPLATE FOR FUTURE PRESENTATIONS TO REINFORCE THEIR CORPORATE IDENTITY.