AN EVENT

JOMA, A GREAT SPANISH BRAND OF SPORTSWEAR AND FOOTWEAR, SPONSORS THE EQUIPMENT OF THE ROYAL SPANISH ATHLETICS FEDERATION.

THIS YEAR, THEY ARE PRESENTING THE NEW KIT FOR THE TOKYO JJOO.

IT IS AN OUTSTANDING MOMENT AND THEY WANT A PRESENTATION TO MATCH IT.

THERE IS A THREAD THAT UNITES

• A MASTERFUL CONCEPT LINKING THE TEXTILE ORIGIN WITH THE FEDERATION’S RED COLOUR.
• CREATION OF A STRIKING AUDIOVISUAL CAMPAIGN THAT CONVEYS THE IMPORTANCE OF THIS GREAT UNION.

UNITED FOR SUCCESS

• THE CAMPAIGN HAD A GREAT IMPACT.
• SHARED BY THE MEDIA.
• COMMUNICATION ON A PAR WITH THE MAJOR INTERNATIONAL BRANDS.